Create value instead of claiming value
«I want you to lower the price from €12 to €10 per unit.»
Why do these alternatives create value for both parties?
The customer obtains lower prices in exchange for committing to buy more over a longer period. The supplier is guaranteed a stable volume of business, which allows them to better plan production, invest in efficiencies, and reduce operating costs. Both benefit: the customer with better prices and the supplier with stability and efficiency.
Instead of demanding a lower price, parties work together to identify specifications that are not critical for the customer but represent a significant cost for the supplier. By removing these unnecessary specifications, the supplier reduces costs and can offer a better price, while the customer gets the same functional value at a lower cost. It’s a win-win solution where both share the benefits of the savings.
The customer obtains a reduced price while the supplier improves their cash flow by receiving payments earlier. This solution creates value for both parties: the customer saves money on the purchase and the supplier gains early liquidity that can be used to finance operations or invest in growth. Both improve their financial situation without harming the other.
«I want you to deliver in 5 days instead of 7.»
Why do these alternatives create value for both parties?
The customer receives faster deliveries by allowing the supplier to plan further ahead. The supplier can optimize production and logistics by knowing the customer’s needs in advance. This collaboration creates value for both: the customer improves delivery times and the supplier reduces operating costs by avoiding production peaks and optimizing resources.
The customer receives their products faster thanks to inventory proximity. The supplier reduces transport costs by consolidating shipments and can serve multiple customers from the same storage point. This solution creates shared value: the customer improves response time and the supplier optimizes its supply chain and reduces logistical costs.
The customer obtains faster deliveries by taking advantage of consolidated routes. The supplier reduces transport costs by combining shipments, which allows them to offer better prices or maintain margins while improving service. This solution creates value for both: the customer improves delivery times and the supplier optimizes logistics and reduces operating costs.
«I need the product to have 5% fewer defects without paying more.»
Why do these alternatives create value for both parties?
The customer obtains better quality products over the long term. The supplier develops capabilities and more efficient processes that allow them to reduce costs and improve their market reputation. This collaboration creates sustainable value for both: the customer receives more reliable products and the supplier becomes more competitive by improving quality and operational efficiency.
The customer receives products better adapted to their real needs. The supplier can identify and fix specific issues, improving their production process and reducing future defects. This solution creates value for both: the customer gets products more suited to their use and the supplier improves technical capability and reduces costs associated with complaints.
The customer incentivizes the supplier to exceed current quality standards. The supplier can earn additional revenue by meeting more demanding targets. This solution creates value for both: the customer receives higher-quality products and the supplier has financial incentives to innovate and improve, strengthening the commercial relationship.
«I want to pay in 60 days instead of 30.»
Why do these alternatives create value for both parties?
The customer improves cash flow by spreading payments. The supplier receives advance payments for partial deliveries, improving liquidity during the process. This solution creates value for both: the customer manages treasury better and the supplier receives advance income they can use to finance production, reducing financial risk.
The customer obtains more flexible payment conditions. The supplier receives guarantees of future business volume, allowing them to plan with greater certainty and possibly obtain better financing conditions. This solution creates value for both: the customer improves liquidity and the supplier gains security in commercial and financial planning.
The customer can obtain additional products or services they need. The supplier can acquire goods or services required for their operation without cash. This solution creates value for both: the customer expands their offering of products/services and the supplier obtains necessary resources for their business without impacting cash flow.
«I want to be your exclusive customer in this category.»
Why do these alternatives create value for both parties?
The customer obtains the exclusivity they seek to differentiate in the market. The supplier receives guaranteed business volumes, which allows them to invest in capacity and efficiency with less risk. This solution creates value for both: the customer differentiates competitively and the supplier can grow with financial security.
The customer obtains a differentiating product that no competitor can offer. The supplier develops technical capabilities and a strategic relationship with a key customer. This solution creates value for both: the customer gains a unique competitive advantage and the supplier positions itself as a strategic partner with specialized knowledge.
The customer obtains priority in the allocation of productive capacity. The supplier receives financing to invest in capacity improvements that allow them to grow and better serve all their customers. This solution creates value for both: the customer secures priority supply and the supplier can expand with the customer’s resources, strengthening the relationship.
🔍 Collaboration
Joint solutions strengthen the relationship and generate mutual trust.
🧠 Innovation
Seeking creative options leads to discovering new ways to create value.
📈 Sustainability
Win-win solutions are sustainable in the long term.
🌟 Differentiation
Relationships based on mutual value create unique competitive advantages.