Closed-ended questions vs Open questions
Market research
Closed-ended question 1: “Do you buy organic products?”
First example of an open question ❓🤔
What factors influence your decision when buying food?
Second example of an open question ❓🤔
How do you choose the products you consume?
Third example of an open question ❓🤔
What role does food quality play in your purchasing decisions?
Closed-ended question 2: “Do you think this product is expensive?”
First example of an open question ❓🤔
What do you think about the quality-price ratio of this product?
Second example of an open question ❓🤔
How would you compare the value of this product with similar ones?
Third example of an open question ❓🤔
What factors do you consider when evaluating a product’s price?
Closed-ended question 3: “Do you use social media for shopping?”
First example of an open question ❓🤔
How do social media influence your purchasing decisions?
Second example of an open question ❓🤔
What role do digital media play in your buying process?
Third example of an open question ❓🤔
In what ways do you discover new products or services?
Closed-ended question 4: “Would you recommend this brand?”
First example of an open question ❓🤔
What aspects of this brand do you find most noteworthy?
Second example of an open question ❓🤔
How would you describe your experience with this brand?
Third example of an open question ❓🤔
What makes you trust or distrust a brand?
Closed-ended question 5: “Do you prefer online shopping?”
First example of an open question ❓🤔
What aspects do you value most when choosing where to make your purchases?
Second example of an open question ❓🤔
How do you decide between online or in-store shopping?
Third example of an open question ❓🤔
What experiences have influenced your shopping habits?